Case study - Product strategy at Raremark

Raremark A London-based healthcare company needed a team to help them turn their startup idea into something tangible; to start to articulate and validate it with potential users and to help them get funding to develop the idea further.

I worked closely with a designer (Simon I’Anson) and a user researcher (Barbara Chicca) to understand the founders’ vision for the service and the user need, to speak to potential users about their lives and experiences and then to start to sketch out a community site and knowledge base that could offer real help to people in difficult circumstances.

Within 4 weeks we developed the idea and built a prototype that allowed us to dig deeper into how a piece of technology could help solve a series of complex real-world issues. It helped frame conversations with the founders and gauge user feedback in a series of testing sessions.

2 weeks later we had an improved prototype ready for further testing and to help the founder pitch for further funding.